Rookie is committed to protecting its readers’ privacy. This policy outlines the handling the personal information of Rookie’s readers and users who register for the site.
Creating an account
In order to access a profile and post comments on Rookie you must first create an account with a username and password. The registration system requires that a valid email address–used to confirm the account. You’ll be informed that you should choose a username that does not include your last name and does not specify your city or your address. Rookie asks that you use your first name only or an alias. This is for your own protection.
Rookie accounts are backed up regularly. If a user changes the information on her or his account, Rookie’s stored data backups may include the user’s original information. If you email anyone at Rookie, a record of the addresses and correspondence will continue to exist. We save this information so that we can respond to you and have a record of that correspondence.
Kinds of Information
Personally identifiable information
We never share personally identifiable information with third parties, with one exception: if Rookie has a good faith belief it must do so to meet a legal requirement, such as pursuant to a subpoena or other judicial or administrative order. Please be advised however, that, although we take technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, Rookie can’t warrant that your information will be absolutely secure. Any transmission of data is at your own risk.
Aggregate information (non-personally identifiable information)
We may collect and provide aggregate information about our visitors to our advertisers, sponsors, promotional partners and affiliates, such as how many persons visited a particular page or activity, the average age of our visitors on the site or page, or the likes and dislikes of our visitors. We use log files, like most websites. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. This information isn’t linked to personally identifiable information and does not include any personal information about any individual visitor.
What if Rookie is sold or closes up shop?
If you are under 13 years of age, you are not allowed to register for Rookie. We never knowingly collect personal information from persons under the age of 13. If we learn that we have any information or content from anyone under the age of 13, we will delete that information immediately.
Sharing of Information with Partners
As stated above, we may collect and provide aggregate information about our visitors to our advertisers, sponsors, promotional partners, and affiliates, such as how many persons visited a particular page or activity, the average age of our visitors on the site or page, or the likes and dislikes of our visitors, but this information does not include personal information about any individual visitor.
Online advertising for Rookie is delivered by third-party advertising companies. These companies facilitate the delivery of ads and conduct market research, and make a cookie—a small text file that’s stored on a user’s computer—for record-keeping purposes. These cookies sometimes enable the companies to serve you ads tailored to things you have shown interest in based on your web activity. So it’s possible that if you frequently read movie reviews, you might see ads relating to upcoming movie openings. Online advertising companies generally conduct this activity in an anonymous format, with online information not combined with information that would allow for your identification.
The third-party companies that will be serving advertisements on Rookie may include DoubleClick, Google and Blue Kai. If you would like more information about the collection, use and disclosure practices of these companies and want to know your options for not having this information used by these companies, click on the company names above and follow the links to the company websites.
The Site’s third party advertising company partners typically belong and/or conform to the standards and principles of the Network Advertising Initiative (NAI). The NAI allows you to opt out of the cookies used to tailor advertisements to you through the NAI website. If you would like to opt out of the storage of anonymous information used by our third party advertising company partners, visit www.nai.org. The NAI opt-out tool is cookie based. In order for it to work on your computer, your browser must be set to accept third-party cookies. You also have the option to opt out of cookies in your Internet browser. You can do this by following directions in your browser’s “help” file. If you choose to opt out through your Internet browser, Rookie will still be usable and accessible, but a user’s ability to use some features of the site, such as commenting, will require logging in for each action.
The data and materials on the Site, except User Submissions (as defined below), as well as the selection, organization, coordination, compilation and overall look and feel of the Site (collectively, the “Content”) are the intellectual property of Rookie, LLC (“Rookie,” “we,” or “us”), our licensors and our contributors. The Content is protected by copyright and other intellectual laws and all ownership rights remain with us, our licensors or our contributors, as the case may be.
Rookie permits the submission of communications, including images, comments, and text (“User Submissions”) and the hosting, sharing, and/or publishing of such User Submissions. Please follow Rookie’s house rules when both commenting and submitting—no last names, no addresses, no personally identifiable information. You user submissions will go only to Rookie and, like user comments, will be moderated. What this means: We reserve the right to not publish your comments.
We will remove all Content and User Submissions if properly notified that such Content or User Submission infringes on another’s intellectual property rights. We reserve the right, at our sole discretion, to remove Content and User Submissions without prior notice.
What all this means: if you send us a picture or other other submission, you are agreeing that you own whatever you sent us, and have the right to distribute and otherwise use it. In sending it to Rookie, you are giving us the right to feature it on our site and in any Rookie branded derivative work (eg: print publications or videos) in “perpetuity,” or “for as long as we’d like to.” And you won’t get paid money for that submission, unless you and Rookie agree on some kind of payment in writing. Rookie also reserves the right to take down submissions at any point.
Rookie often displays images, audio, and video (the “Material”). The types of Material editors are authorized to use on Rookie include Material commissioned by Rookie, embedded material, or material we believe to be covered by the Fair Use Doctrine, taking into account factors such as: (1) the purpose and character of the use (i.e. transformation from the original, use for criticism, satire or parody; (2) the nature of the copyrighted work (i.e. factual or newsworthy versus creative works); (3) the effect on the potential market for the copyrighted work (for example, use that is not substitutive for the original, or would never be licensed in any event), material from photographic archive and video vendors, Material supplied to our editors or released into the public domain by public relations and marketing companies for press purposes, reader-submitted Material, with the implied representation that the person submitting the material owns the copyright in the material and the right to give it to us for use on Rookie (see above under “User submissions”).
If Rookie publishes Material you think infringes your copyright, please email us at info [at] rookiemag.com and we’ll address your concerns. If we determine we’ve made a mistake, we’re sorry and we’ll take it down.
However, if the material falls into one of the categories listed above, we believe that our use is legitimate and we may not remove it from the site. If you’ve corresponded with Rookie and thereafter choose to pursue a copyright notice, please note that we’ll respond only to notices of alleged infringement that comply with the Digital Millennium Copyright Act. The text of the Act can be found at the U.S. Copyright Office Web Site.
To file a notice of infringement with us, you must provide a written communication (by email—to info [at ] rookiemag.com—with an attached and signed PDF) that sets forth the items specified below. If we do not respond in 10 business days, please write again—high volume and spam means we sometimes miss emails.
To enable us to address your concerns, please provide the following information:
- For each alleged infringement that you wish to have removed, please provide the exact URL for the page containing the material.
- Provide information reasonably sufficient to permit us to contact you: an email address is preferred, as well as a telephone number.
- For images, provide the following, detailing your claim to ownership of the copyright in the allegedly infringing image:
1. Proof of copyright in the image concerned, namely proof of registration of the Image under the DMCA; or, absent such registration, a detailed description the photograph—where it was taken, by whom, who or what the subject of the image is, and evidence to support your claim that you own the copyright. We may not comply with requests to remove an image where the complainant cannot prove that they own the copyright in the image in question.
2. Include the following statement: “I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.”
3. Sign the document and email it to info [at] rookiemag.com
You acknowledge that if you fail to comply with all of the requirements of this Section 3.D., your DMCA notice may not be valid. Please note that you will be liable for damages (including costs and attorneys’ fees) if you materially misrepresent that any material on Rookie infringes your copyrights.
Accuracy of Information
While we strive for accuracy, information on the sites may contain errors or inaccuracies; Rookie does not make any warranty as to the correctness or reliability of the sites’ content.
Rookie will contain links to and quotation of material from other sites. Please know that Rookie is responsible for neither the content of nor the privacy practices of other sites. We encourage our users to be aware when they leave Rookie and to read the privacy statements of any website that collects personally identifiable information.